Strategic
Plan:
KRA8: Building Our Reputation and Re-engaging our Alumni
DRAFT
2010 Key Results
1. Significantly improve the school’s reputation among key constituencies
over the baseline year data.
2. Annual contact with 90% of our alumni through maintenance of a current
and accurate alumni data base.
3. Increase in percentage of alumni engaging with the law school from
1.5% to 15%.
2006-2010 Strategic Work
1. Create and implement surveys that measure law school reputation
across a number of constituencies (create a baseline in FY 05-06 and
reuse every two years to measure improvement).
2. Conduct research, update, and maintain an alumni and friends database
that allows email and surface mail communication with at least 90% of
law school alumni (data base should be populated with law school affinity
groups, such as law review, moot court, federalist society, etc., and
degree concentrations)
3. Increase alumni participation in the law school through functioning
alumni boards that have a range of regular alumni activities.
4. Create and maintain a comprehensive communication plan that targets
admissions, students, faculty, alumni, managing and hiring partners,
other employers, and judges and which includes:
a . A systematic focus on electronic and printed communications
(e.g., develop a law school media guide.
b. Capturing and communicating faculty, student and alumni accomplishments
through the school, the student newspaper, all alumni communications,
and all events and activities.
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